Trademarks include names, logos, designs, and taglines, like brands, products, services, and insignias. A trademark may be a business’ most valuable and important asset. Countless hours and endless resources can be spent promoting a trademark to make sure that people know your name, your company, your product, your services, and your brand. Therefore, trademarks must be properly protected.

Although federal registration of a mark is not mandatory, it has several advantages, including notice to the public of the registrant’s claim of ownership of the mark, legal presumption of ownership nationwide, and exclusive right to use the mark on or in connection with the goods/services listed in the registration.

It’s extremely important to obtain trademark protection. Trademarks can be applied to the name of your company, your company’s logo, the name of a product or service and much more. Business owners can obtain trademarks at the federal and state level; this type of protection prevents others from stealing the goodwill associated with your company, service or product’s name!

Obtaining a trademark can take months at the federal level, and there are numerous pitfalls to avoid in order to ensure that your proposed mark will obtain trademark protection. The law office will provide the trademark search, your trademark application and customize your trademark application to give you the best chance of securing a federal trademark registration.